While work in the area of cognitive neuroscience and developmental psychology is beginning to explain why we value a narrative as a human, what we can all relate too, putting aside the science; ‘there is nothing like a good story!’ Story’s move us, teach us and add value to our lives. This is why we are in the business of show business; a creative challenge where we strive to refine the art of story telling for growth and the enjoyment of all involved.